Introduction

If you are looking for a wholesale prom dress supplier, we can help. We have been supplying prom dresses and formal gowns to retailers around the world since 1998. We only sell our products at wholesale prices so that you can make a profit on your end. If you are interested in getting started today, give us a call or email me an inquiry below:

Are you looking for a wholesale prom dress supplier?

If you’re looking for a wholesale dress supplier, the first thing to understand is what exactly it is. When we say “wholesale,” we mean that the dresses are available in bulk quantities and at lower prices than if they were purchased individually. In other words, you can buy a lot of them at once and pay less per piece than if you bought them one at a time.

When it comes to finding these types of suppliers online or in person, there are two options: drop shipping or traditional wholesale suppliers. Traditional wholesale suppliers have a physical store where customers can visit their location and purchase items directly from them. This means that when you go into the store (or order over the phone), someone will take your order and then send it out for manufacturing before delivering it straight to your doorstep (or your customer's). Drop shipping works differently because instead of having someone handle all those steps above; they simply ship out an item without ever touching it themselves!

In this article, we will discuss how to choose the right wholesale prom dress supplier.

If you have never bought from a wholesale prom dress supplier, it's important to do some research before making your purchase. This article covers some of the things you should look for in your chosen supplier.

• Reputation. Make sure to find out what people think about the company and its products. If they have good reviews on Google or Yelp, then they might be worth checking out further. However, if their ratings are low or mixed, then it may be best not to buy from them at all!

• Return policy. It’s always better if a supplier has a generous return policy because this will give you more confidence in their products and service than if they were not so kind as this would mean that there is no guarantee that any issues with an order can be resolved satisfactorily by either party involved within its terms before returning items back again which could even lead into losing money altogether (if any) depending on how much was spent initially upon purchase date plus shipping costs too just incase something happens during transit time period where product arrives damaged due to improper packaging techniques used by shipper/carrier companies responsible for shipping goods across country borders etcetera which happens quite often unfortunately these days due ..

If you are having a hard time, trying to find the right wholesale supplier, give us a call today.

If you are having a hard time, trying to find the right wholesale supplier, give us a call today. We can help you find the right wholesale supplier that has everything you need and more. We have been in this business for years and know what it takes to get great quality dresses at an affordable price.

We are sure we can help you.

We are sure we can help you. We have a large selection of wholesale suppliers and wholesale prom dress suppliers, so finding the right one is not a problem for us.

Conclusion

We are sure we can help you with your wholesale prom dress sourcing. Our factory's prom gowns are of high quality, and we have a large selection of styles to choose from. We also provide custom made services for our customers. Our customer service representatives are always ready to answer your questions, so feel free to give us a call today!

Introduction

Starting an online store is easier than ever. There are so many platforms and apps to help you get started. Here's what you need to know if you want to set up an online store of your own:

Lets you sell online

Shopify is a great place to start if you have some products that you want to sell online, but aren't quite sure where or how to do it. It allows you to create a store, and then sell through multiple other platforms as well. You can set prices in different currencies, or languages if needed!

Is scalable - it should be able to grow with your business

Scaling is important because it means your store has the ability to grow with your business. If you start out small and have a few items for sale, but then you suddenly become very popular and need more stock, e-commerce software that's easy to scale will allow you to expand seamlessly.

Scalability also means that if an item sells well in one country but not another, or if there's a new category of products that customers are asking for (for example: a certain type of hat), then the platform should allow the addition of additional features without too much difficulty.

Is integrated with other apps

• Integration with other apps is an important part of a good e-commerce store. One example of an app you could integrate with your shop is MailChimp. By doing so, you'll be able to send out newsletters and announcements to your customers. This can help increase sales by encouraging repeat purchases and word-of-mouth marketing.

The integration doesn't have to be complex; it just has to work for what you need it for!

Has a mobile-friendly interface

You don't want to cut out mobile users, so make sure you have a mobile-friendly website. Depending on the CMS or theme you are using, this may or may not be an option for you. Regardless of whether or not it's an option for your website, however, the best practice is to make sure your site is responsive - meaning it will automatically adjust itself based on the device used. You can do this by adding some code into the section of your HTML template:​

This command will tell browsers on smartphones and tablets (and other devices) that they should display content at full width rather than zoomed in like they normally would. This way users get all necessary information without having to scroll around as much when reading through stuff!

Is easy to set up and use

• Your checkout process should be as easy as possible. If the process is too difficult, you’ll receive negative feedback and lose customers.

• You need a good search function that allows visitors to find what they want quickly.

• You need an easy-to-use product configurator for shoppers who want to customize their purchase.

• It's important that your customer support function is available 24/7 so you can address any issues with your users immediately.

Conclusion

Do you own a website and want to start an online store without spending any cash? You can start an online store with our dropshipping program and make money easily. SMCFashion Dropshipping program will help you get set up with everything you need to start ecommerce business. You will have access to over 5000 products from the world's leading Special Occasion Dresses brands on our website.

1. Choose a proper market segment

Start with selecting a product that your customers really need. Things that are easily found near hand are unlikely to attract the attention of your clients. Make sure to keep shipping costs as low as possible since this allows you to offer complimentary shipping and attract more customers. Branding your products is worth spending some efforts as well. 

1. Know your competitors

Competition among the drop shipping companies is incredibly stiff, as they compete not only with each other but also with wholesale giants like Walmart and Amazon. However, concentrating on a low-competition product may not be worth it since such products have very low demand. You need to find a balance between the competition on a given market and profits you can gain from selling a certain product.

1. Find a reliable supplier

Selecting a decent manufacturer is an essential step in building a drop shipping business, as the supplier would be the one responsible for the quality of your goods and services. Make sure to find a reliable manufacturer and set up healthy business relationships with them. Communication is crucial in this case, so check that you perfectly understand each other.

1. Enhance your online presence

This doesn’t necessarily mean that you need to hire a team of developers to create a custom website. In fact, most young drop shipping businesses can successfully operate using a Facebook page or a Shopify account. More complex solutions are suitable for larger companies with stable revenue flows.

1. Find a way to attract more customers

While there are many ways to launch an ad campaign, Facebook is probably the best way to reach out to your target audience. Facebook ad campaigns are very effective, as they allow you to compete with larger brands through placing ads right in front of potential buyers. Email marketing may be useful to promote your brand as well.

1. Use data to grow your business

Tools for tracking customer conversion, such as Google Analytics, are extremely helpful when it comes to gaining insights into your clients’ activity. Knowing which actions lead to successful sales and which result in failures allows you to eliminate unnecessary things from your website and concentrate on useful ones.

If you are interested in subscribing to a drop shipping account, check out our exclusive offer on https://saskatoonsprinter.com/pages/membership.

Fashion is proving to be highly influential to the lives of youngsters as this is an era of fashion itself. By offering the aspect of enthusiasm to strive for something creative and difference it adds diversity to our lives else we all would be going through a life which is monotonous if we happen to dress up and act in the same manner each day.

Particularly in clothing, footwear, accessories or makeup, fashion is an expression of a distinctive style. Looking different and dealing with others is what style involves in doing something. Behavior, speech, action, manners and lifestyle all encircles a wide range of categorization.

Their importance within the present day society, there is much intellectual discussion over fashion and clothing. Among the many things which hold our society togssether, fashion is one of the elements. Clothing is defined as garments collectively while fashion can be defined as an existing norm or the style of dressing sense, manners and the ways of socializing.

Importance of fashion in our lives

There would be no room for individuality and the world’s population would be the same if fashion and clothing is eliminated from our lives. It was much more defined in the 18^th century and is still present today as there would also be a loss of the distinctions between the social classes. The dynamics of the social world and social relationships would also change with the eradication of fashion and clothing.

Year 2018 is and will continue to be interesting and exciting year for fashion as rightly stated by the fashion freaks. An upheaval in the fashion world was seen in the beginning of the year and this is continuing with the end of the global financial crisis and the trend of recession.

A new kind of fashion rise is witnessed in all the recent fashion shows that have taken place so far. Getting inspired by the yesteryear’s classic trend with a dash of sex, skin colors, embellishments and attitude and glamour is what the recent trends of women are.

Let us now check out some recent trends…

Fashion colors, prints and the patterns 2018

Along with the sporty look in the Spring/Summer 2018 there is a mix of soft, delicate styles with sporty look. You could also trace a touch of the past fashion mixed with the modern outlook in this season without a doubt.

Neutral shades, sober colors, and also other colors like the blues, pinks, browns and surprisingly a color like neon green as the popular ones for the year. Heavy prints and patterns, earthy tones teamed up with bold and outrageous designs are in this year which is an important aspect of women fashion trends of 2018. Women can also design your own leggings choosing veracious colors.

To bring some color to your look, there is nothing wrong or embarrassing to experiment with neutral attire and team up with ssbright colored footwear like the pumps and jewelries. Team it up with patterned hand bags and stocking and hooped jewelry after getting a gorgeous dress with huge floral and other prints all over.

Check out the latest trend for women fashion wear

The women fashion wear trends in 2018 has seen the emergence of loose pants while the last decade saw the fashion circuit being dominated by tight jeans. This year choose to wear a loose jean with loose tunic on top.

In the trend of this year sporting attire also goes the same way. Designer jogging suits and fashionable sweat pants can also be seen in the fashion stores this year. This year’s fashion focuses mainly on the comfort along with the looks.

In 2018, hot ladies shorts in bright and vibrant colors have also made their way. In adding glamour to your ensemble, colorful chunky jewelry and accessories and big glasses also play a major role.

Making yourself a fashion disaster, do not wear too short shorts. For those who do not prefer to wear shorts, a sultry and sexy high dress is in. On those who have well-toned legs and skin, this look looks great.

Bandage skirts have replaced the trend of full skirts. The bandage skirt is the “it” piece if fashionable clothing for women for work or night out is what the fashion designers have stated. Accentuating the waistline, a fitted top gives the perfect slim figure look. This year also leads to the trending miniskirts in neutral tones.

Giving importance to masculine gender dresses, business suits in the form of blazers and formal trousers are still in. With designer leggings or shorts with beads and bangles for that feminine touch, this has now been extended to long length blazers. In 2018, the knee length capris, showing off a toned caff are also seen among the younger lot. Along with looking hot it is also decent and cool.

To be bold and beautiful with some revealing styles is another fashion trend which is seen. Long are the days for the long, floor length dresses. With strong lines to look sexy just by displaying enough cleavage and a cut at the waist defining the curves rather than being covered by wearing long dress, women are willing to go sleeveless. These days the revealing fabric is in fashion.

Checking out the fashion footwear and accessories

Showing the emergence of large accessories, fashion accessories are in trend. Avoid wearing large sized chains, striking studs, oversized chain bags, shimmering bracelets, big pendants, bold cuffs and rings. This is not the year for the stilettos. What in are the flat shoes, pumps, tiny heel shoes and boots with buckles and zippers.

How students are influenced by fashion?

For the students, fashion creates and inaccessible standard. Like the celebrities on television or in magazines spending lot of time and money to build up a good impression on people around them, they all want to be attractive and glamorous. But they are often led to low self-esteem as they fail to make a statement most of the time.

As a result they ruin their relationships with friends as it creates a clash of thoughts between them and their friends which may lead up to jealousy. Eventually becoming persecuted which decreases their confidence level to certain extent, students’ starts judging people by their outlook appearance and those who cannot spend sufficient amount on their outward look.

But, there are several ways now in which by investing a comparatively less amount of money these students can get their dream fashion come into reality with the existence of companies who have been rendering their best of services in this sphere.

To Conclude

Try out different styles and trends which will look good on you. For mixing and matching and coming up with the right style, there are number of options today. Do not worry as the fashion trends keeps on changing and when an old style is back in trend you are wearing it at the right time.

Embracing women and men and their trend which they follow, 2018 is the year of rapid pacing trends. The main funda of all is wearing and following the trend which makes you look good and fashionable.

Hey!  Are you waiting for the right time to shop for lingerie? Oh sweety, you are just letting your precious time pass by as every season, time and occasion are perfect to decorate your drawer with the best sexy panties and bras. Beautiful sets of bra and panty are the staple of a girl’s closet. Owing to a number of sexy bras and panties never gets enough for a girl as there is a wide variety of innovative and lucrative design which you can never resist.  

Here is a list of sets of bra and panty from leading brands which embrace your figure and make you feel super stunning:

Sensuous Plunge bra with lace panty

Show your flirty side by opting for a plunging look. Minao naughtie bralette with sexy and deep triangular shape, beautiful infinity pattern on allover lace and adjustable straps can be an amazing pick. If you are having small bust size and upset of not getting a sexy as well as a comfortable bra, this one is only for you. Pair this spectacular piece with minao low-rider thongs made from same sheer material and pattern, as it complements your stylish dresses very well.

Dazzle with an emerald green lingerie set

Get a dazzling and striking look with an emerald green bra and panty set. Avenue Eliza Non-Padded Plunge Bra for women, when complemented with a High Leg lace Knickers, can enhance the beauty of your deep neck outfits without making you compromise with your gorgeous styling. It offers you a wide range of sizes too.

Get aesthetic with grey shade

A grey embroidered and lace bra and panty add a soothing color piece in your lingerie drawer. Wacoal embrace bra and tanga can be a wise choice as it caters comfort with sexiness. Its underwire and molded cups designing gives you ample support, a perfect shape which boosts your confidence to carry your desired style. Embroidery on the panty and little details under molded cups add a plus to this article. Colors like black, nude or coral are also available.

Alluring blush push up bra

Never say never sexy push-up bra gives you an accentuating vibe along with a proper lift and support to your breast. Lace of this bra is pretty and delicate on the same time supportive too. Cups also fits perfect as they are specially carved and set closer more than a normal bra. It gives you an option to remove cookies and of the front closure. Match it with a never say never sexy shapewear thong which is made up of super soft and luxurious wide stretchy lace band having power mesh tummy control panel hidden underneath the lace for holding your belly firmly yet with comfort. This set of bra and panty will definitely enhance your flattering style and look.

Flaunt your seamless look

Want to hide those unwanted visible lines?  Set of Natori underwire t-shirt bra and girl briefs could be an ultimate pick for a seamless appearance. With narrow yet graceful lace straps and contoured underwired cups which hold your natural breast shape with super support. Complete the set with a soft and comfy bliss cotton girl brief which have lace detailing as a band and goes invisible under your outfit.

Good Luck!

Auhor Bio: Rose William is a creative content writer and an avid blogger, currently working as a freelance writer. She aspires to help her readers how to shop their closets for outfits and how to discover their personal style by sharing personal tips learned through both years of experience and thorough research.

There are plenty of successful plus size fashion women breaking the stereotype that only a perfect body size is considered as beautiful. Fashion trends in plus size are better than ever. Ladies are coming out of their shells and trying everything the fashion world has got to give them.

Winter is the time of holidays, Christmas and Thanksgiving. Therefore it is crucial to have an awesome winter collection for all women. Buying a Glamorous winter dress can be expensive sometimes hence you can visit Couponobox.com for latest discount coupons on winter dress. It is smart to save money using Coupons and promotional codes.

After a good research from the most fashionable celebs and fashion bloggers. Here is the latest trend for all the curvy ladies so that this winter you look beautiful and glamorous than ever.

Tip 1 - Break the Pattern and Look for Something Comfy & Stylish. Choose for flattering prints like vertical stripes to highlight the curve of your body shape. Select a lace Top with flare sleeves and tight fitting bottoms to Indicating a fun-loving side of yours. Go for the fluffy waistcoat to give you that extra warmth and style. The pair along with a nice pair of long boots to give your dress a sexy look.

Tip 2 - Layer up Yourself. Winter is a perfect time to layer your sweaters over a Mini Dress or skirt. It ensures to support the temperature fluctuation by not making you feel hot or cold. Make sure the sweater length is appropriate according to your skirt or dress. Take the inspiration from the Style icons who presents themselves absolutely stunning. This trend is definitely rocking this season.

Tip 3 - Try Monochrome Outfits. You should experiment with the All white or all Black. Cover up your body with a high neck Top with the matching Midi skirt. It will look great if you try a Black Denim high neck blouse with a slim fit pair of jeans. You can add a jacket to keep you warm and make you look cool. Instead of wearing heels, grab a printed shoe with your monochrome outfits.

Tip 4 - Choose Skirts Over Maxis. You can consider skirts with a quarter sleeved tops or light colored sweaters. This style will enhance your confidence and save you from the harsh cold winds. Adding a Boot to this look will make you glamorous. Maxis dresses may sometime make you look too fat or old of style but adding a short coat or half jacket on your maxi dress is a cool choice.

Tip 5 - Include Bright Colors. This winter shows a bolder side of yourself. Let in a Bright Red or Pink color dress or trench coat to your winter wardrobe. If you feeling experimenting pick an Orange pant and hot pink tops like Street style stars and dazzle. Even a colorful jacket can add an outstanding glamour to your winter style.

Tip 6 - Denim is Must this Winter. Wearing a full denim dress underneath a coat is perfect for any winter evening. The comfort and style of denim will make you look ravishing no matter what is your size. A casual yet classic denim is evergreen. If you need some inspiration Bella Haddi’s your style icon to look for.

Tips 7 - Overcoats are the Real Trend this Winter. Choose your favorite Fabric, it could be anything a Leather, A fur coat or even a Long Sweater. This style can add fun to your any boring outfit, the best part is your dress is not the main outfit. Winters can be made warmer and hot by wearing a sexy lace dress along with a nice skin soft overcoat.

Every lady deserves to look good every time of year but for Plus size ladies it is a pretty task. Above are the 7 Style tips for you to include in your Winter dress collection. Use the tips to create your own new style. Above styles are tried and tested by many plus size women and they loved it. It is fresh, comfortable, and glamorous winter fashion. All you curvy girls be more confident and dazzling than ever.

When it comes to choosing a dress for a day out, there are various options that you can choose from. As the trend goes, you also might be interested in adhering colorful or solid colors. If you are a little girly kind of a woman, you might opt for flower printed dress or the one in pink shades. If you are a girl-next-door kind of a person, you might choose to go out in simple worn-out jeans and a white t-shirt, paired up with converse shoes.

No matter what you wear, you should know that there are different types of fragrances to match your outfits. When you have a wide range of dresses to choose from, why hold back and stick to one perfume for every occasion! If you are a fun loving and ready to experiment with different notes of perfume, get ready as you are now about to explore the wide range of perfumes you can enjoy for different occasions.

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Adore Your Sexy Style With A Seductive Perfume

If you are planning to wear an outfit that will enhance your sex appeal and be flirty as a mistress, you should choose the seductive clothing as it will give you an erotic and sensual look. For this look, you need to choose perfume bottles that have sensual tones along with a mix of flowers and spices. If you want to turn everyone’s attention towards you at the party, make sure you choose soft and oriental scented perfumes.

Perfume Tones For A Sporty Look

People who like wearing sporty dresses and outfits generally choose the neutral colors that make them feel more comfortable and relaxed throughout the day. It does not matter whether you are a sportive person or not, if you like wearing and adoring the comfortable, sporty looks, you can take the benefit of the best perfume bottles that will compliment your look altogether. If you like wearing these outfits, you can wear them without having to fall into the athletic category. No matter how sporty or non-sporty you are, if you like wearing these dresses, you should choose the perfume scents that have green, fruits, and citrusy elements in them.

Is Elegant Your Sense Of Styling!

Women with elegant styling options in hand are the ones that are more sophisticated and feminine than others. Elegant dressing style makes you look more professional, workaholic, and straight-forward. There are many types of perfume spray bottles that fall into this category if you are a woman who celebrates all her curves and still choose to be ladylike; this is the best choice for you.

Exotic Perfumes For Exotic Dressing Style

If you love wearing colorful clothes, you are more of the exotic kind of a person. Your dressing style is enough to make you stand out from the rest and what makes you the center of attraction. If you like dressing of this manner, you can choose the perfume scents that consist of some sweet spices and oriental flowers.

If Classic Is Your Style Statement

If your dressing sense is classic, it means that you like what you like and your style does not change with the trends. You are more towards the dressing styles that make you feel more comfortable and simple. The best scents that will describe you include the floral and traditional ones.

Finding The Best Perfume Bottles

Finding the ideal scent for your clothing style is not difficult to find. With the above-mentioned guiding tips, you might have developed a brief understanding of what are the different types of scents you can acquire while dressing for your special day. If you think you follow more than one dressing style, no problem, you can buy different perfume spray bottles that match your personality.

It is important to know that when you buy perfumes, make sure to test them first on your skin and see if the scent is suitable for you or not. If you are buying an expensive scent, make sure you buy the right one from the renowned companies  or the online trusted sites. There are hundreds of notes when it comes to buying the right one for your dressing type, so always give some time at least 1-2 hours before buying the right one.

City breaks are a fantastic way to explore the world and see famous landmarks, breathtaking views or even popular restaurants and bars. It is well-known that with city breaks, however, come long days out from early morning until sundown as you eagerly try to pack in as much sightseeing as you can. With that in mind, it is important to know what to pack for practically whilst maintaining a ‘city chic’ look.

Comfortable Shoes

Often, city breaks are slotted into a weekend packed full of activities where you only have three or four days to explore your chosen city and fit in visiting all the sights that you so carefully planned to see before arriving. For anyone familiar with city breaks, they’ll know that sightseeing means a lot of walking! Therefore, an absolute must-have for any city break, whether you’re exploring chilly Reykjavik or the sunny streets of Barcelona is comfortable shoes. It may be that you have a go-to pair of ankle boots or you decide to invest in a new pair of converse, whatever the case, make sure you don’t explore a new city without them.

Cross Body Bag

Every girls needs a stylish cross body bag to throw in their lipstick, mobile and cash. Choose a bag that can be doubled up as hand luggage on your flight that can fit all your important documents in but is also a trendy staple bag that can be worn for days, or nights, of exploring. Be sure to pack a sturdy cross body bag with zips rather than once with a stud press or clasp fastening to deter the pickpockets that, unfortunately, do sometimes work the streets of popular tourist areas. You may even choose to spend a little more on a high quality, luxury handbag to match the vibrant, affluent city. Whatever, your choice, choose a bag in a neutral colour such as beige, tan or black, so that it can be teamed with most outfits. We recommend packing a belt in a matching colour to tie in your accessories.

Comfy Basics

Pack some simple streetwear basics such as a graphic print tee or ribbed jersey bodysuit that you can wear with jeans or shorts during the day or dress up with a leather or pleated midi skirt and block heels for a fun evening outfit. Staple streetwear garments also have the added benefit of being extra comfortable for long days of activities.

A Versatile Jacket

Pack a jacket that can be teamed with multiple outfits. Whether it be dressed up for an evening of sampling the local cuisine in a traditional restaurant or dressed down look for days of sightseeing. A light denim jacket or a suede biker jacket is the perfect on-trend choice to create an effortlessly stylish look. For many years, layering garments has been an easy to master method of creating straight-off-the-catwalk style. Use your jacket as a top layer on top of a basic tee and patterned shirt for a contemporary look.

Camera

Capture the breathtaking places you have visited and memories made by taking a good camera on your city break. Nowadays, many people simply rely on their mobile phones to snap quick pictures so they can upload them straight to social media and impress their friends. However, if you want sharper pictures and a better zoom function, investing in a lightweight, portable camera is a must. An added bonus is that a lot of modern-day cameras have the ability to connect to wifi and upload your pictures straight to social media so you don’t have to rely on your mobile phone.

Autumn is a hot season for every store specializing in dresses and gowns. It requires thorough preparation way in advance – starting now! Take a look at some of the tried-and-tested tips to get your dress store ready for the 2018 fall season.

Understand what sells and update your offering

Fall is a perfect time to sell homecoming, bridesmaid and evening gowns. You can hardly have a weekend without being invited to a wedding or a homecoming party. Dress stores see tremendous traffic and sales going up during this time so make sure you can make the most of demand.

Supply new offering to your store way in advance. Don’t wait till September but look to invest in wholesale homecoming dress, wholesale bridesmaid dress and wholesale evening gown right now while the wholesale prices are still the most affordable.   

Offer discounts

In the fiercely competitive apparel industry, discounts are one of the best ways to get more traffic and customers to your store. You don’t have to offer discounts of up to 50% on all of your dresses but regular promotion is very effective.

Showcase the beauty of your dresses

Showcase the quality of dresses and make the most effective presentation. Also, show clothing in real-life situations: next to the urban architecture, in the parks and squares, etc. Add a few matching accessories to create a stylish and sophisticated look and the photoshoot will be a tremendous success.

Surprise with small gifts

Add a chocolate bar to the package or a coupon with a 10% discount on the next purchase as a surprise gift. Your clients will be thrilled and will spread the word about your business among their numerous friends and colleagues.

Add more custom filters

Apart from obvious features like filtering by type of dress, price or color, it is important to add a custom size filter. Despite the apparent benefit of this feature, a lot of stores did not implement it which can put you ahead of the competition. Filtering allows customers to quickly find the right product and boosts engagement and sales.

Consider redesigning your store

Great design draws all eyes on it. But it’s also so much more than just a palette and typography. Great design is also user-friendly and makes it easy to find products and information, for first-time and returning visitors alike. Filters, featured showcases, contact and order forms – make sure you’re maximizing the space and offering all the right features at your customers’ fingertips.

When pondering a question of ordering wholesale dresses for your clothing shop, you need to take into account several factors that can influence your business. Whether the influence is good or bad depends on your business decisions – cheap wholesale dresses in your stock list can boost your sales, but they can also turn into everlasting stock balance yielding nothing, but losses. Here are some things to consider prior to ordering. 

Know Your Target Audience

Who are your customers? Do you sell clothes for younger or older females, for career women or housewives? Obviously, you will need more trendy dresses for young girls and more plus sizes, if you are focused on ladies with ample curves. You may offer cheap casual dresses for a broad audience or find your niche, selling more formal attire to business ladies or small-size dresses for petite women. They all need casual dresses, but they all need different dresses, so your search for styles and lines will proceed from this point.

Keep Within Your Space

It’s a very tempting idea to have more styles, attracting customers with a wide choice of dresses. However, you should think not only about your investment, but also about you shop space. It is no good to staff your space with dresses, while your customers won’t be able to get a good view of the assortment – in-store display is important, remember? Too many dresses make a choice difficult and the embarrassment of riches often prevents customers from making a purchase. If you have a small shop start from 5 dress styles, each presented in different colors and sizes, and then go to 10-12 styles, the dresses sell well.

Find Your Perfect Supplier

You can choose certain brands, if there are specific lines you’d like to carry, or you can shop for casual dresses from a multibrand wholesaler. Whichever you choose, give preference to a supplier buying directly from a manufacturer – this will provide your shop with cheap casual dresses. However, search for the best value for money depending on your shop’s specialization, since when your business is focused on upscale market, the quality is vital. Also, pay attention to:

• suppliers’ reliability (you can search for reviews)
• order processing and delivery speed
• warehouses location
• return policy
• payment options
• availability of customer support service
• how often the assortment is replenished
• range of sizes
• extensiveness of product lines

Make sure to follow the recommendations, and good luck with developing your business! And remember - saskatoonsprinter.com will help you in any way!

According to research on a global apparel industry, the United States market is expected to grow up to $385 billion in 2025 even despite the current world depression. This is great news, especially for those retailers, who are engaged in the sales of womenswear, since the sector accounts for 50 percent of the demand. However, there is a decline in off-line sales driven by both the economic meltdown and the increased competition with online stores. Is focusing on wholesale casual dresses a way out for a brick-and-mortar clothing shops?

First, according to a study conducted by the Boston Consulting Group on over 1,600 publicly traded companies, top companies among those engaged in fashion and luxury performed well due to its moving towards more casual wear as opposed to high-end fashion. Though there is still stiff competition between sportswear and casual clothes markets, millennials obviously prefer comfort over fashion, and the report predicts that the shift to casual wear is going to continue over the next several years. The new generation is not inclined to spend money on expensive clothes, giving preference to things like wellness or travelling. From this perspective, cheap casual dresses seem to be more attractive for doing business compared to formal, luxury and niche clothing.

In addition to the fact that nowadays people have no need to express themselves through buying pricey clothes, they are also not required to stick to a dress code anymore. Black-tie times are long gone, and according to the Society for Human Resource Management, in 2017 almost half of US employers allow casual dress every day, with their number growing from year to year. With such a trend, we can expect that more and more customers will need informal attire for both office and off hours.  

But why dresses? Well, do you know what are the most popular products among Fashion Apparel and Fabrics according to inquiries on Global Sources Online? Shift dresses, evening dresses, sheath dresses and cocktail dresses are in the top twenty products, while only jeans excel dresses in popularity based on keyword searches. Now, do you understand? Dresses will never go out of style, and with the growing demand for informal office clothing ordering casual wholesale dresses is sure to boost your sales!

While summer is drawing on, clothing shops are providing themselves with wholesale summer dresses to cater to the needs of their customers. However, the real trend-setters are fashion designers, so let’s have a look at catwalks to find out which dress styles will be in demand with the customers.

Patchwork Style

It seems like fashion designers have started a kind of game competing in the most sophisticated combinations of prints and patterns. They blend in various pattern and color panels to deliver a patchwork style and a vibrant look – sometimes their dresses are built from four and more blocks of contrasting or completing textiles. Wow!

Floral Motif

There is nothing like cheap casual dresses blooming in flowers to be fit for this summer. We adore floral motifs for this feminine touch they add to our everyday look. However, the pattern can be often found in cocktail dress designs painting them in glaring and striking colors. While tropical patterns fall completely out of favor, floral prints are on rise, both bright and pastel, large and micro.   

Checked Pattern

Though usually associated with autumn and winter dresses, check captivated catwalks, while being offered in various designs from black and white versions to multicolored options. Indeed, this plaided style looks rather intriguing when embodied in light and even transparent materials – the contrast strikes the eye and is perfect for a casual summer dress.  

Baby Doll Style

It is one of the favorite styles among young girls, who want to get this world-famous Lolita-like look. Probably, fashion designers like the look too, since baby doll dresses are all the rage this summer. Choose wholesale dresses featuring well-above knee length and made of lace or satin to deliver the desired romantic, yet tempting touch.

Polka Dot Pattern

Do you really think that this pattern is out of fashion and completely forgotten? Nope, this is a must for the current season, and the recent royal wedding with the stars wearing polka dots dresses serves as clear evidence. Hot wholesale summer dress can have black, white or multicolored dots, while they can be small or large – the key is to have a dotted dress in your stock.

Loose Sleeves

The freedom of movement and lightness are among main trends of the 2018 summer season reflected in silhouettes, fabrics and details of clothing. So, it is kind of expected that loose sleeve become one of the trendy options. Both multi-layered and flare style sleeves work fine for fancy summer dresses. 

With summer coming, it is high time to replenish supplies with fancy dresses, which will be much sought after this year. Let’s see what styles will sell like hot cakes based on leading fashion magazines’ overviews.

Glamorous Sequins and Glitter

According to Elle Trend’18 report, fashion designers are striving for glamour this year, and so they want sparking cocktail dresses back on catwalks and streets. Naturally, every decent sharp dresser will hunt for a glittering evening gown – dresses decorated with sequins, beads, crystals and all kind of sparkles are among the most-coveted wholesale summer dresses.

Long and Transparent

Thanks to Valentino, Christian Dior, Gucci and many other fashion houses, sheer dressing is on trend this year. They offer plenty of styles for long transparent skirts, from multi-layered and puffyto straight and simple. Certainly, airy wholesale dresses made of tulle, lace and net will be hot for the summer.

Cut It Short

Harper’s Bazaar predicts a high demand for both crop tops and bra tops this summer. According to the magazine, the hottest way to wear them is a combination with high-waisted skirts – probably, high-waist serves to add an intriguing touch and to balance the revealing top.

Bold Stripes

When looking for a cheap casual dress, be sure to search for a striped option. From Zara to Topshop, fashion brands are crazy about bold and bright stripes – horizontal, vertical, diagonal, narrow or wide. The only stipulation is a colorful scheme, which creates a great summer mood and catches the eye.

Cutaway Shoulders

Off-shoulder style for casual summer dresses? Bang on! This is an awesome idea for hot summer days and the style has been staying in vogue for a couple of seasons. Also, pay attention to the one-shouldered silhouette, which is on rise at the moment.

Vibrant Shades

While ice-cream pastels are still hot, bold colors go on the attack. From sunny yellows to passionate reds, bright shades are welcomed on catwalks throughout the world. Why not stock up on jazzy casual dresses, which are sure to ring the bell with girls of fashion?

Ruffles Rule

We all love ruffles for this feminine look they add to any garment, whether they decorate tops or skirts. This summer ruffles are in wear again, and some of fashion brands like Alexander McQueen or Givenchy prefer to have them decorating dresses from the top to the very bottom. It’s a nice idea for casual summer dressers, making them look stylish and eye-catching.

As the clothing stores are gearing towards a busy summer season, store owners are concerned with boosting their sales. Running a clothes store, particularly a women’s clothing one, is a lucrative business but the market is fiercely competitive. This means that new techniques are always much called for to keep the revenue high and stand out from thousands of similar clothing merchants.

Wholesale summer dress segment is definitely one of the most promising at this time of the year. Here are a few effective tips that will come in handy if you’re looking for ways to boost your summer dresses sales.  

Review your offering

Summer is not the time to sell off last season’s leftovers. It pays off to supply collections of beautiful trendy summer dresses to your store and market them heavily. Women are going to need a lot of dresses but they are not looking for uniformity. What you need to have is a diverse portfolio that would address their varying needs.

For example, the trending summer dresses right now are sheath shape summer dresses, off-shoulder evening dresses and floral summer dresses. 

Invest in new mannequins

Stylish mannequins can transform your store and showcase your beautiful summer dresses like nothing else. The world of retail has long ago moved to sleek, eye-catching models that do a great job of advertising clothes.

Go social

Women apparel industry is amongst the luckiest businesses to benefit from endless opportunities social media delivers. First of all, this industry relies on imagery heavily, and social media is a perfect place to promote your latest wholesale summer dress collections.

Not only can you promote an unlimited number of items in your store, you can do so for free just by posting updates to your social profiles. If you want to see a higher ROI from your social media marketing efforts, you might want to run social ads. This will help you reach a specific audience of women who you see as your perfect customers.

Offer discounts

The competition in the apparel industry is tough, both in terms of product line and pricing. Unless you offer exclusive items, you need to introduce attractive sales system in order to get a constant influx of customers. Discounts may sound like an obvious thing to do but have you ever seen a better way to convert hesitant onlookers into customers? Women who need several summer dresses appreciate the opportunity to buy quality clothes at an affordable price. 

Good luck with your sales this summer season!

Today we are going to talk about brand building process. It’s an important pillar of a successful business as it helps you reach out to your customer. Competition is getting more aggressive, and people are not just looking for a product or a service. They want a unique story behind a company that’s appealing – a way to connect on an emotional level. This is where your brand comes in. Here are the basic steps to build one.

Find your target audience. Obviously, you cannot supply everything to everyone, especially if you are starting small. So try to narrow it down a little. Who will most likely buy your product? Guys, gals or both? Which age group? Education and income level? Any particular interest group? When you find the right one, you are one step closer to your market niche.

Do some homework. Now let’s move on to your competitors. Look at both ‘big whales’ and those of your own size. What is the quality level, how they market their products? What sort of value do they offer? Can you somehow outperform them and offer something that’s even more enticing?

Analyze, look for opportunities. Delve into what you learned from your research. How can you compete without a huge budget and an army of market specialists? You need to engineer the reason for people to choose your brand over your rivals, so focus on qualities and benefits that make your brand stand out. Find those opportunities and use them to your best advantage.

Define your mission statement. Why does your brand exist? What your company is most passionate about? Try finding the right answers and then channel them into your mission statement. Remember, it’s the gist of your brand’s philosophy, a reflection of your company’s core values.

Create brand logo. Entrust a team of pros with this task. That way you can be sure the logo is unique and properly represents your company and its values. You may also want brand guidelines that include color palette, fonts, iconography, etc., and define logo placement, style of photography and other important aspects. Oh, and don’t forget about tagline.

Devise your brand’s communication. Your brand will have to learn to voice all those competitive advantages to your potential customers. This means you need a clear communication strategy. It will guide the interaction process using the right business tone and the most potent tools.

Fully integrate your brand. Simply put, your brand should be everywhere. Products, packaging, business cards, visuals, advertising and everything else should feature your logo. Follow the brand guidelines to do it harmoniously.

Be consistent. Avoid deviations from your main course, especially those contradicting your brand’s philosophy. Your customers may not like such ‘shocks’. If, at some point, you decide that a certain serious change is a must, perhaps it is time to consider rebranding. We will cover this topic in one of our forthcoming articles.

Advocate your brand. Since you and your employees know your business the best, it is up to your team to promote it in the most effective ways. Use the power of the word, let more people know that you are out there and can offer something they would definitely like.

 

Good customer experience is important for a successful business. Sooner or later you find yourself in a situation when you have to deal with a rude or angry customer. At times, this isn’t easy, but there are ways to resolve such matters. Here are some tips that could help you out.

 Let the customer vent. All that anger and frustration needs to be released, so do not interfere. You can start being constructive only after he/she is done.

 Remain calm. There is no point in further escalating the hostilities, so maintain control of yourself. After all, the customer is always right.

 Do not take it personally. Keep in mind, that the customer is dissatisfied with the product or the quality of service. Put the negativity aside, focus on the problem and work towards a solution.

 Be a good listener. Patiently hear the customer out. Pay close attention to details. Ask the right questions to better understand the problem.

 Interject the customer’s name into conversation. This gives an impression you had known the customer for quite some time. And it’s a lot less formal than “sir” or “ma’am.”

 Use the power of a smile. When you smile, your voice conveys friendliness. Sometimes you may have to fake that smile, but it’s a must nonetheless.

 Know your audience. Try to figure out how to connect with the customer. Some would prefer to get straight to the solution, others may want to learn more about the reasons behind the problem. Interpret those small hints the customer is giving you and adjust the conversation accordingly.

 Sympathize and apologize. The customer wants to know you understand how he/she feels. Apologize sincerely for an unpleasant customer experience.

 Offer a viable solution. Once you understand the problem, it’s time for a solution. You can try asking the customer what he/she feels should be done. Or come up with several options, e.g. replacement or refund. Good alternatives often help defuse the trickiest situations.

 After dealing with an angry customer, take a moment to review your performance. Analyze, learn your lesson and find room for improvement. Next time you’ll do even better!

Most people have clothes they wore only once, e.g. prom dress, ball gown or a wedding dress. The saddest thing is that these garments probably cost them a lot. Wouldn’t it be nice to put them to good use and make some money? How about a clothing rental business? Can’t afford the rent and other expenses? Well, how about an online clothing rental? You can start small and the risks aren’t that bad. Still not sure? Perhaps we could help you change your mind.

Start-up capital? You don’t need a great deal of money to start this type of business. You can operate from the convenience of your home and save on the rent. And if your wardrobe already has quite a number of items you could use for your business, you save even more.

How about the niche? Your primary focus should be on high school or college age women.

What skills may come in handy? Basic or advanced computer skills, inventory management, communication. Minor sewing skills wouldn’t hurt either.

What about the website? You don’t need a highly sophisticated and expensive website. There are so many ready-to-use templates and platforms out there. You could have your site up and running in no time. And your expenses would be minimal, especially if you’re tech savvy or have a friend who could help you out.

Marketing and advertising? No biggie! There are ways to do most of it for free. Spread the word through your friends and neighbors, use social media, start a fashion blog. You could also use some sort of a referral program and/or offer a discount for customer reviews.

What sort of agreements/arrangements will I need? Do some research of clothing suppliers, including wholesalers; negotiate mutually beneficial terms. Renting clothes means minor wear-and-tear, so you need an arrangement with a local dry cleaning service and a tailor, preferably with good discounts. Orders outside your local area will require reliable shipping.

Are there any additional ways of saving money? Yes, if you’re good at negotiating. Wholesale discounts, purchasing the items over time as they are rented. If you learn basic sewing skills, you could make minor repairs yourself. It may be a good idea to buy used garment racks and fixtures.

Anything else? Establish a clear policy on what condition the items must be returned in. Get security deposits on the items. Consider renting both clothes and accessories.

Good luck with your business! And if you’re already looking for a reliable wholesale supplier, saskatoonsprinter.com is always there for you.

Fashion trends keep changing. They thrill, they never cease to amaze. This year, they are hotter than ever. We tried to summarize the top trends for 2018 that may help you navigate through the exciting world of evening gowns and party dresses with confidence.

Metal Intensity: Glittering tones of bronze, burgundy, gold, navy and silver. Modern and elegant, metallic shades were a success on the red carpet. Excellent choice for 2018.

Posh Pastels: A multitude of enticing ice-creamy shades. Soft pastels continue to trend. Try lilac, mint or pale blue.

Timeless Velvet: So soft and elegant. A fusion of old and new destined to become a modern classic.

Take the Plunge: The open back is an exciting and stylish way of showing off some beauty. At the same time, these dresses are quite conservative.

Major Bling: Another popular trend in 2018 embraced by many designers. Sequins and crystals join efforts to give you fantastic dresses that make you stand out from the crowd.

Criss-Cross: Eye-catching cutouts and criss-crossing straps brighten up a simple silhouette. A great combination of rather simplistic design and original structuring. Side cutouts and panels are a fine addition to almost any dress style.

Ball Mood: The big pouffy dresses are back in the game. They made their way from runways and red carpet to the prom. And they look absolutely stunning.

There are countless fashion brands out there, and the competition is merciless. You worked so hard to launch your pilot collection. But this is just the first step towards growth. Sustainability will require serious commitment and discipline. There is no doubt you want your business to be a successful one. So here are some aspects you may want to bear in mind.

Focus on your core audience. You do not decide what sells, customers do. Know your audience well. Persona mapping – a potent marketing tool – can help you learn who your target audience is and what they are expecting from your products.

Keep an eye on trends. They keep changing. What’s hot now may not be when your new collection hits the market. You need good understanding of factors shaping today’s fashion. How long will the current trends last? Hence, some careful planning is in order.

Control your costs. Your creativity may know no bounds, but it’s the customer who will be paying for your designs. So both the product and its price should be attractive. This means that you need to control and balance the costs. Ensure adequate quality and don’t forget about profit.

Market your product well. Only then your collection will sell. Allocate resources wisely so that you have a decent mix of tools. Combine in-store and social media marketing, spread the word through friends and satisfied customers.

Monitor sales and other business processes. Keep track of inventory. Your accuracy will help avoid mistakes. If you sell online, make sure you can fulfil all those orders. Properly handle the returns. If you make mistakes, analyze what went wrong. Learn, optimize, evolve.

Use the power of communication. Maintain good relations with your suppliers. Make sure that doing business with you is a pleasure. This will translate into quality, timeliness and reliability. Keep in touch with your customers. Collect feedback, find ways to reward loyalty, and work towards great customer experience.

Our team at saskatoonsprinter.com wishes you every success in your business!

Running an apparel store seems like quite a promising business. People need to buy clothes, and they do it all the time, no matter what season it is. Yes, online shopping keeps gaining popularity and making competition tougher. Yet many people still prefer the old-school way. They like to try on clothes to see how they fit and look. But to they need your store? Probably not. So it is your job to create demand and make people feel this is the best place to get good quality items at reasonable prices. Our team at saskatoonsprinter.com has some tips for you that can help increase sales.

1. Critically review the store design and ergonomics. Use labels and signs to aid with navigating through the store. Everything should be easy-to-find, so organize those sections well. For example, do not put men’s shirts right next to items for kids.
2. “Employ” some mannequins. Dress them in the clothes you want your customers to focus on. If, say, you want to push outerwear from the new collection, a properly placed well-dressed mannequin will draw people’s attention.
3. Organize a sale. They not only attract people but also encourage them to buy. You can go beyond the common 10 percent off and offer a deal that’s even more tempting.
4. Provide high quality customer service. Design and implement customer-centered policies that create a friendly environment and make people want to return to your store.
5. Let people know about your shop. Launch a marketing campaign. Use various advertising means such as fliers, banners and business cards. Improve your online presence, go social.
6. Make sure the prices are affordable. Study your competitors then assess and adjust your prices. Consider alternative suppliers and explore ways to optimize supply chains.

We hope these tips are useful. Best of luck with your business!

(Photo taken from https://www.vitkac.com/ch/men/designer/ami-alexandre-mattiussi)

Ami will be launching a line for women inspired by menswear at its Autumn/Winter 2018 show. The line will include some 70-80 pieces.

“I created Ami with this idea of designing clothes for my friends, who are both male and female, so I’ve really always pictured my pieces on both,” says Alexandre Mattiussi, founder of Ami. He previously worked at Dior Homme, Marc Jacobs and Givenchy focusing on menswear design. In 2011 he architected Ami. This new line – “a natural evolution of the Ami story” – is his way of including women in his creative work.

Since the brand’s debut collection in 2014, female models in smaller-sized menswear joined male ones. Amy managed to attract quite a number of loyal female followers. Its famous clientele includes model Caroline de Maigret, singer Héloïse Letissier and actress Charlotte le Bon.

Ami recently launched its first capsule collection for women – inspired by menswear styles – via 24 Sèvres e-commerce platform. Although the brand remains focused on menswear, some steps are made towards a firmer womenswear presence. “Ami is a brand for men, not unisex or for women,” says Nicolas Santi-Weil, Ami’s chief executive, “But from very early on, we started to see women coming to the store and starting to buy the brand.”

Ami’s turnover keeps increasing. Last year, women accounted for 35-40% of all sales (nearly 50% in Korea). Currently, Ami has 6 boutiques in Paris, London, Tokyo and Hong Kong plus over 300 points of sale across the globe. The “menswear for women” line, however, will be available exclusively in its Rue de Grenelle boutique. This is a deliberate distribution strategy that will help understand how clients respond to the product. “It’s just the beginning,” says Mattiussi.

On June 2, Donald Trump declared his intention to drop out of the Paris climate agreement aimed at reduction of carbon emissions. This decision was shock for those who fight for the environment as the United States is the global 1st pollutant of the atmosphere with CO2. And if this is left uncontrolled, sea levels and temperature will rise and result in irreversible effects.

US leading businessmen in every industry, from Robert Iger to Elon Musk, have impressed their negative position to the Trump's decision.

Is this decision important for the fashion industry? Of course, it is. Fashion's CO2 emissions are one of the biggest; according to recent reports, they will have increased to 2.8 billion tons per year by 2030. And, apparently, with no government support of the fight against climate change, there will be less drive for companies to continue switching to non-polluting technologies and no punishment for those which fail to achieve the sustainability in their production.

Nevertheless, there are still towards many factors that make American brands to establish sustainable production. For example, big corporations have no other way than complying with other countries' standards. Moreover, governments at state and municipal levels claim to promote climate legislation. One more fact is that modern shoppers tend to support fashion brands that takes care about environment.
Many companies see Trump's decision as a call to go further with their climate strategies and stay committed to sustainable future.
Gap's representative said the company would work on reducing in their greenhouses gas emissions and cooperation with suppliers to adopt more sustainable production process.

Nike is going to proceed with the US Department of Energy’s Better Buildings Challenge and the American Business Act on Climate Change Pledge in order to achieve 100% renewable energy in all its facilities by 2025. The company is sure that the climate issue is the global problem that shouldn't be neglected, and if the world wants to prosper, it has to take challenges to build a low-carbon economy.

Despite the fact that without government support it would be harder to the industry to succeed in its will to make a contribution to reduce the climate changes, it's time for industries and companies to act together and help the planet.

With Trump or without him, the global community will continue to promote the sustainable development. And if a company wants to succeed in 10 years, it has to put its efforts to the environment protection now.

The competition between Wal-Mart and Amazon has come to its peak, with the fastest rate of Wal-Mart's e-sales growth over the last five years.

According to Wal-Mart, the rise in their online sales counted for 69% in the first quarter. Total income increased for 1.4% to 117.5 billion EUR.

This is the effect of the recent online expansion strategy of Wal-Mart, with the acquisition of Jet.com Inc. last year.

Suddenly, Wal-Mart became the first Amazon's competitor.

The shares gained as much as 1.2 percent to $76 in early trading after the results were released. The shares raised 1.2% to $76 in early trading.

Growth at traditional Wal-Mart stores was more moderate, but still exceeded the forecasts. Single-store sales increased 1.4% against 1.3% prognosis. This was the 11^th in a row period of the company's US sales.

Share earnings made up $1 a share, while analysts forecasted only 96 cents.

Wal-Mart's CEO Doug McMillon is inspired with the figures and expexcts even better results in the second quarter.

Talking about the online presence, McMillon explains Jet's acquisition as a booster of the online growth. After the purchase of the company he assigned co-founder Marc Lore responsible for US e-commerce. Then Wal-Mart bought out Moosejaw and ModCloth retailers.

Now, there are negotiations regarding buying a clothing startup Bonobos for nearly $300 million.

The bargains, of course, have provoked Wal-Mart's online business, but the most part of the growth is associated with the retailer's own web-site.

However, this growth was rather expensive for Wal-Mart, the company's expenses for promotion of its e-commerce rose faster than sales, but the CEO has promised to change this situation during the year.

At the same time, Wal-Mart doesn’t forget about its brick-and-mortar stores – the retailer always strive for improving customer experience by fast service, wide range of products and great deals.

The retailer has replaced the old handheld bar-code readers, launched trainings for its employees and released store managers from unnecessary stuff in order to give them more time to spend it on the sales floor.

Despite this online bustle, the retailer knows that in-store experience still means a lot for the customer.  

Sport ground

Parisian store Plein Sport presents sporty chic from Philippe Plain: gymnastic rings with genuine leather belts, barbells with plates made of precious marble, punch bags, boxing gloves made of snake skin and basketball baskets with grids from gilded chains. Of course, it's not possible to train here, but for all adepts of the active lifestyle there is an interactive pullup bar here. The screens that broadcast sports videos and motivational statements like "Train as a fighter" or "The home of power" energize you. And you can try on the sneakers you liked on the basketball court in the middle of the boutique. By the way, the idea of ​​the pullup bar has already been implemented with less pathos and greater convenience at several Adidas stores – just come and chin up.

Educational center

Fast Retailing Group, which manages the Uniqlo brand, has been teaching children to count money at its stores for several years. The project is aimed at the improvement of life skills of orphans and children from poor families, who have no opportunity to go shopping. At Uniqlo they get a certificate for a certain amount (usually about $40-100) and learn how to choose clothes and manage the budget. From 20 to 80 children participate in each action. The ability to do shopping independently helps them to gain confidence and learn to interact with other people. In each country the program adapts to meet specific local needs. To encourage more stores and employees to participate in the program, Uniqlo has developed a special training manual for the sellers. Money for the certificates is partially collected from donations of ordinary customers.

Store-restaurant

Healthy lifestyle is good, but a small piece of pizza will not hurt either. In 2015, Urban Outfitters bought Vetri pizzeria, which was a part of the plan of launching the stores that turn shopping into a pleasant event. Food & fashion is among the most popular concepts of the shopping experience.

One more example is a culinary school that was opened at New York beachwear store Tommy Bahama. Here you can learn, say, tuna dressing. This is just the most personalized experience buyers and retailers strive for. Tommy Bahama network has more than 110 outlets of which only 13 work in "restaurant-shop" concept and they bring 2.5 times more revenue per square foot than all other stores. The main drawback is the strong dependence on location; it is a bit difficult to make such place popular in a shopping center where you will have to compete with the local food court. Still, the future of the concept depends on managers who are good both in fashion purchases goods and entertainment event management.

Lifestyle center

American Wingtip Lifestyle Center is focused on business class customers whose main value is time saving. Therefore, it combined personal offices, open work space for 24 tables, jazz and classical music center, cigar room, wine cellar, wine storage cases for 6, 12, 24 bottles (for rent), hunting accessories store, men's beauty salon, and even golf simulator. The buyer gets everything for the soul and body and solves work issues at the same time. This is not even a store, but a concierge service. For all members of the club, Wingtip offers 10% discount for fashion goods. Registration costs $3,000 and membership $200 monthly.

Fitness-club

The most impressive example of sport shopping experience is offered by Nike at its London store: treadmills where you can try the Fuelband tracker and Nike shoes, LED screens that are sensitive to moves and encourage customers to demonstrate their activity. With the NikeFuel system, the visitor sees on the screen his/her color silhouette: red color means sluggishness, green one means energy potential. Moreover, the new technologies display the client's movements on the walls. Visitors can share these images in social networks. Smart mirrors not only reflect the reality, but also complement it - when the client comes closer, they show videos about trainings of famous athletes, Nike's ambassadors. The store was opened at the temporary shopping center Boxpark and hasn't become a working model yet. At the same time, Nike Running Store format got mass distribution – it gives an opportunity to analyze your motor activity without interactive technology, but with a good specialist. One more innovation, NIKEiD studio where a client can create own design of sneakers, is presented at some outlets.

Reebok FitHub has chosen the similar way. It supports local fitness communities by offering free tests, master classes with dietitians and sports psychologists, classes with qualified trainers, as well as fitness challenges. A flagship Adidas store develops a similar Flagship Stadium Concept - here you can do workout, eat healthy food, and get advice on personal schedule of workouts and workload. Of course, in this case the retailer needs salesmen with knowledge in mobile commerce and healthy lifestyle. And the expensive technological "stuffing" requires additional service specialists. But if you want to bring more customers to the store, then you have to be ready to do everything to achieve this goal, and how you will do it – by a heart-to-heart talk, punching bag, carrot juice or taking care of children - is up to you.

Colin Huang is a one of a rare group of China's entrepreneurs who started their careers in Silicon Valley and then came back to home to launch successful tech enterprises. Huang, who was engaged in search algorithms in e-commerce in Google, started his fourth and most promising company.

Pinduoduo (PDD) is a type of Facebook-Groupon blend that according to its creator can transform the e-commerce world. PDD has already raised over $100 million and passed €1.5 billion value line just two years after its creation.

PDD's idea is quite simple: usually, buyers know what they want to buy beforehand. A person goes to Amazon or Walmart, enters a keyword and choices the thing after scrolling several offers and reviews. Huang decided to give shoppers an opportunity to make purchases with friends not even leaving home. You can share ideas with friends, get their feedback, and make purchases together while getting discount for this.

Huang works on PDD wisely – he integrated it into a popular Chinese messenger called WeChat that is used in China for everything – from chatting with friends to make different electronic payments. Using his previous experience with game apps, Huang made PDD a fun app that is interesting to use.

And he seems to succeed in this. Demand for PDD has burst. Today PDD is the biggest private e-commerce company in China, sales volume of which is close to Vipshop Holdings Ltd., the third largest e-commerce after Alibaba Group Holding Ltd. and JD.com Inc.

The idea of PDD came to Huang when he was scrolling though the websites of China’s two successful e-companies – Alibaba and Tencent Holdings Ltd., the popular games company and WeChat owner. These companies are both successful and popular, but neither of them thought of cooperation.

But Huang Did. Having experience in e-commerce and games, he was sure in a great perspective of bringing these two worlds together. He raised $8 million from investors in May 2015 and launched the company.

The most users use PDD app within WeChat. You just open WeChat and click on PDD icon in it. PDD's home screen has tabs for different categories of goods, such as clothes, food, etc. You can select a category and see a list of goods you can scroll through.

When you use the app you feel like playing a game – all bargains are bright and accompanied with images. You see the discounted prices under the images. If you buy, say a dress, alone, you pay €25.3 and if you buy 2 these dresses with a friend, you can save up a significant percent of the price. And since you are already on WeChat, you can invite your friends to join you right away.

PDD raised around $100 mln in 2016, the total amount of goods sold increased 40 times for this year.

PDD's founder sees it as a chance to make the retail experience richer and more interesting for both buyers and sellers. Customers learn what products they friends choose, they can create groups by interests. And producers can make their supply more customized by learning customers' behavior. 

Despite PDD's success Huang is not planning to stop on it – he always wants to try new things. Huang says he has two idols: Lee Kuan Yew, the father of Singapore, and Benjamin Franklin. He is delighted with Lee for his intrinsic work in transforming a poor state into a modern highly-developed country. As for Franklin, he is amazed with the number of different things he made in his life – from business to science and politics. That is which Huang think to be a "genuine life".

If you ask almost any fashion or luxury shops in New York, Paris or Rome who their top customers are, the answer likely won't be Americans, Frenchmen or Italians. You may be surprised, but the most part of purchases are made by Chinese tourists.

Chinese buyers are one of the most significant sources of income of many of international fashion and luxury brands. Nowadays, they make up almost 1/3 of all global spending on luxury and fashion products, and during the past years they've made most of these purchases outside of China.

One of the reasons they want to get a pair of brand shoes or a Versace dress on vacation is that they are much more expensive at their home.  Shopping in America and Europe is so cheap that many Chinese call them as "the world’s largest in-season outlets".

A recent research made by Exane BNP Paribas showed that prices for luxury goods in China 21% more than the global average prices. In US they are 14% less than in China.

This inequality in the prices is caused mostly by Chinese taxes and duties, currency exchange rates and distribution expenses of the brands in China.

Today, many stores in Europe count on Chinese and foreign consumers. As it was noted by several research companies, foreign purchases make up to 70% of luxury sales in Italy and France, and more than 50% in the UK and Switzerland.

This can also be attributed with the growth of daigou business. This Chinese term means making purchases abroad, especially in Europe and the US, on behalf of customers in China.

However, last year the increase in buying of luxuries grew more in China than abroad. The Chinese authorities has been cracking down on daigou and working on promotion of local spending. Moreover, terror attacks have also had a negative impact on tourism.

All these measure may foster local purchases in long-term perspective, but in the meantime, the best deals still require a plane ticket.

The everlasting competition between airports and train stations is an additional reminder of the growth of the travel retail market. And today we decided to remind you of one more attractive sales channel.

Travel retail used to be understood very simple: airports have always been an area for luxury retailers and train stations – for coffee shops and small souvenir stores.

But, with the continuous growth of passengers and popularization of travelling, travel retail is becoming a lucrative market. Multimillion-investments at international travel hubs worldwide present new opportunities for brands and retailers.

People have also changed their perception of airports and train stations. Now they use them not only to grab a cup of coffee or buy a perfume. A British retailer Network Rail has noticed that over the past few years, passengers are not the only one who spends money for shopping at stations and airports, those who live nearby also tend to spend money making purchases there.

Travel retail has become an essential part of sales strategies of many fashion brands: today you can find almost every fashion brand store at any airport. Global marketing managers of well-known brands aim to open more and more stores in every city with high travelers' traffic.

Travel retail is a growing business, which is very important and yet underestimated by many sellers. Airport stores are open twice the number of hours a normal store, that makes them a more productive space for potential profit. Moreover, you can also predict what kind of people will be coming through at any particular time.

Exploring new markets overseas allows fashion retailers to interact with international customers more deeply, to study their needs and expand the brand awareness.

Nowadays travelling becomes more and more popular: last year, there were registered 7 billion air journeys and this number is predicted to reach 9 billion in the next years. The unstable situation in the world and persistent terrorist attacks made the biggest world cities suffer, but Charles de Gaulle, JFK, Heathrow, etc. remain highly-used international hubs.

At the same time, attractiveness of the travel market has the specific drawbacks. A lot of fashion retailers still cannot find their place in the travel market: logistical difficulties, limited space and a huge number of checks for the staff make the travel fashion retail a complicated business.

High street and fast fashion retailers seek to a lower rent and bigger floor spaces, while airports can't offer them. It's quite a hard work to operate own airport store with its 365-day-a-year operation, longer work hours and a separate logistics team. So, you should weigh all pluses and minuses before making the decision of expanding your chain.

Millions of consumers and significant investments in adjusting the spaces make railway stations and airports a tempting prospect for fashion retailers. However, retailers need to consider how they can condense their products to work within the limited space. So, you should weigh all pluses and minuses before making the decision of expanding your chain.

H&M has plans to switch to a completely closed production cycle. The company is the largest consumer of organic cotton, recycled polyester and tencel and lyocell.

Today, H&M's share of processed materials is 26% of the total production, the share of organic cotton in total cotton consumption is 43%. The volume of recycled polyester used by H&M in 2016 is equal to 180 million plastic bottles. In 2016, the company collected 16 thousand tons of old clothes for recycling, in total H&M stores have collected 39 thousand tons of textiles since the beginning of the Garment Collecting initiative in 2013. H&M has set the goal to collect 25 thousand tons of textiles annually by 2020. The Swedish manufacturer closely cooperates with various scientific organizations. Together with the Ellen MacArthur Foundation and Stockholm Resilience Center, a research project on studying the closed production cycle and use of textiles has been launched at the Stockholm University, which will have reduced the use of scarce natural resources. As part of the program for development of innovations in the closed production cycle, H&M produces H&M Conscious Exclusive fashion collection that is created from organic and recycled materials. The soft polyester Bionic is made wholly of the plastic recycled from the shoreline waste. This year, men and children clothes, as well as organic perfumed oils, were presented in the collection for the first time.

Natalia Vodianova became the face of the collection. "We want to use our scale and resources to continue to implement the principles of sustainable development in the fashion industry; it will make our company even more honest and fair. We developed a new strategy for moving our work in sustainable development to a new level - Anna Gedda, an expert in sustainable development at H&M, says - We want to set an example, to pave the way and try new strategies, both in ecological and social aspects, in order to make eventually the fashion conscious and conscious consumption fashionable. Our strategy on the fashion industry's positive impact on climate is one of the projects within the new strategy."

It is planned that in 2040 the entire company's production chain will make a positive impact on the climate: carbon dioxide emissions will be reduced (in 2016, H&M reduced them to 47% in comparison with 2015), the use of energy resources will be optimized, the company will use 100%-renewable energy in all its operations (in 2016, the share of renewable energy made 96% compared to 78% in 2015).

In addition, the H&M Foundation annually conducts the innovative Global Change Award which defines the best ideas for improving the clothing production process. As we mentioned in our previous posts, the finalists of this year's ceremony became such original developments as a digital thread that facilitates the processing of clothes, nylon made of carbon fiber, vegetable leather made of the waste products of wine production, old denim fabric that can be used for painting new denim products, and a unique project for production of biodegradable fabric from bovine manure.

H&M Foundation has named the winners of the annual innovation Global Change Award which determines best ideas for improving the process of clothing production. The most promising innovations were chosen by an international expert group whose members have extensive knowledge in the field of innovations, entrepreneurship, sustainable development and fashion.

Among the finalist of the competition were such original innovative products as digital thread that facilitates processing of clothing, carbon fiber nylon, plant-derived leather made from the waste of wine production, old denim fabric that can be used to color new denim products, and a unique project of production of biodegradable fabric from the bovine manure.

The amount of the award for the winners will be chosen by voting that will be held from March 27 to April 2 on the globalchangeaward.com. The participant who will take the first place in the rating will receive 300 thousand Euros, the second - 250 thousand Euros and the remaining finalists - 150 thousand Euros.

The total amount of the award is 1 million Euros. The results of the voting will be announced on April 5 at the Grand Award Ceremony in the City Hall in Stockholm, Sweden. In addition to the money award, all five winners of the Global Change Award will get support of the H&M Foundation in collaboration with Accenture and the Royal Institute of Technology in Stockholm.

"The second time, the Global Change Award gathered 2,883 innovative ideas from 130 countries, that is even more than the last year," Karl-Johan Persson, the board member of the H&M Foundation and CEO of H&M, says. – "Global issues require an appropriate approach. I am convinced that by integration of people from different industries with different experiences and views we will be able to make the significant progress in moving to the closed production cycle in the fashion industry," Persson says.

The winners of the Global Change Award 2016:

Biodegradable fabric – Production of fabric from the bovine manure

Biodegradable fabric is produced through extracting and using the valuable cellulose that is contained in the bovine manure. An additional advantage is a significant reduction in emissions of methane and substances that pollute soil, water and air.

Denim painted with denim – Coloring of a new denim fabric with used denim

Old denim clothes are processed into small particles and transformed into a coloring powder that can be used for coloring of a new denim fabric or for producing of prints for other textile products. This method reduces the cost of water and energy needed for the production, as well as allows reuse of the old denim instead of throwing it away.

Solar textile - Use of solar energy for the manufacture of fashionable fabrics

A possibility to use only water, plant waste and solar energy instead of oil for production of decomposable nylon is good news for the planet. In addition, nylon adsorbs greenhouse gases into the fabric thereby preventing their release into the atmosphere.

Information thread - Digital thread that let us know what we wear

Woven thin RFID thread with a digitized "list of ingredients" of a product let you know what exactly your clothes made of. With this technology, the processing process can become much more efficient and significantly cost-saving.

Leather from grapes - Use of winemaking residues in production of totally vegetable leather

Wine debris gives life to a new fabric – vegetable leather. This is the perfect solution that helps to protect animals and eliminates the need for oil in production of synthetic leather.